Fund Drive Material

So it's Fund Drive time again at my station, KRTU. This year, I really started to think about different ways to get people in the mindset of giving. Since we're a split format station, I took two very different approaches.

Approach 1 - Listener Moments (Jazz Format)

I've been thinking about producing stories like these for over a year now. The original idea was to create a segment that told a story of someone's personal perception of a song. After producing a few of them, it became apparent that they were really compelling when combined with a pledge break. I hope they'll make you pause and think about how you listen to music.

1. Roland Mazuca listens to "Chanchullo"
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2. Dr. Bill Christ listens to "Take 5"
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3. Benny Madrano listens to "Move on Up"
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4. Chris Karcher listens to "Kenny Burrell and John Coltrane"
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Approach 2 - Ridiculous Infomercial (Indie Format)

Money is the root of all evil. Everyone knows that, right?

This (very different) approach is meant to appeal to an 18-25 audience. Our jazz format brings in a lot of money for the station, but unsurprisingly the economic situation of the average indie-rock listener makes it difficult for them to give as much. I wrote, recorded and produced these segments with that and mind.

1. Security Commercial
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2. Dramatization
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3. PSA
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4. Facts about Money
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